Luring Youth Back to Farms: The Power of Social Media

Advancing participatory communication

Enabling community dialogue

Promoting gender equality

Raising farmer’s voice

Joseph Macharia, founder of Mkulima Young an initiative which is based in Kenya and which aims at encouraging youth to engage in agricultural issues, shares his own experience in getting youth interested in farming activities via social media. The discourse takes place at the GLFCOP19 Youth session"Luring youth back to farms: The power of social media" organized by CIFOR and YPARD in the context of the Global Landscape Forum ( Warsaw, Poland, November 2013)